Deep Dive

nutella

A look at Michael Seiser & Daniel Göttlings monumental campaign for nutella

nutella matrix

Michael Seiser and Daniel Göttling of the Marmalde conceived a campaign for Ferrero, Luxemburg. It was a monumental undertaking; a 'matrix' of 300 shots that could be combined in countless ways for Nutella worldwide.  

I was asked to Direct the 'anticipation' shots. Working with DOP Dirk Weyer and gaffer Thies, we spent the summer eating nutella & comparing wristwatches.

'I have the same watch as Elvis Presley.'       

Dirk Weyer 2022          

nutella &GO!

During production I was asked to direct a Nutella &Go campaign;  a biscuit snack you dip into Nutella. 

Dirk Weyer lit the talent & Eiche Reiche lit the FX shots. Maxim Göllnitz, David Meyer & Ulf Mülder created the in-camera FX. Franny took care of product styling.   

The Team

Agency:  The Marmalade

Agency Producers: Petra Monheim, Tim Osthoff

Creative: Michael Seiser, Daniel Göttling

Client:  Ferrero, Luxemburg

VFX:  Maxim Göllnitz, Ulf Mülder,  Simon Legg  @TheMarmalade 

Product Style: Franny         Food Style: Jürgen   

Art Direction: Anna Blanke          Spike: Christian Fritz

DOP Nutella: Dirk Weyer      /    Nutella &Go  Eiche Reiche 

Producer: Sandra Zuendel & Luca Chiara Kunde   

Sound: Kai & Uri        Post:  Maren & Max @themarmalade