Deep Dive

Michelob

 ULTRA

Grant Mason and Matt Simpsons Ultra Light Campaign for W+K

KEEP IT LIGHT

Grant Mason and Mathew Simpson of Wieden + Kennedy NY came up with ten 'sport-based' ideas for Michelobs NBA & NFA TV spots. 

The strength of this campaign was not only in the ideas,  but that each shot could be used again in future Michelob campaigns. Which is kinda' what happened. 

Along with my creative partner Tod, I spent a total of  fifteen days filming remotely during the lock-down of 2020. 

Eiche Reiche set down the light, Nico Van Dieck kept the beer flowing and the Marmalde FX team kept pushing the envelope.

Keep it Light.

Keep it Ultra Light.

The Team

Agency:  Wieden+Kennedy, NY.

Producer: We know him only as Alex

Creative: Grant Mason, Mathew Simpson, 

Client:  Michelob, Anheuser-Busch 

VFX:  Julien Rohloff, David Meyer, Maxim Göllnitz, @TheMarmalade 

Product & Liquid Styling:   Nico Van Dieck    Spike: Mr Fritz

DOP: Eiche Reiche    Finishing: Carsten Falk     Post: Bensi & Maren

Exec Prod: Ben Horstkotte     Prod: Fabian Eisenhauer