Deep Dive

Heinz

A deep dive into creating a 3D billboard for Zouk, Las Vegas

W&K  NY

In addition to the commercial for the Heinz packet Roller, the team at W+K asked me to design a 3D billboard.  

The location was the Zouk Nightclub in Las Vegas. The screen was new and this was its first 'gig.'   

The screens looked great, the only issue was a row of windows along floors 7 & 8. I couldn't hide the windows, so I incorporated them into the idea:

"A large rectanglular light suspended inside a glass showroom. Beneath the light the Ketchup action will be staged. "

Ketchup

Canon

I wanted the windows covered in ketchup, mayo and Mustard - like a Jackson Pollock painting.  Sadly, that idea didn't float.

Heinz wanted to showcase the roller from various angles. I didn't want to use edits as it would reveal the projection. Instead, I faded the light up and down to help the illusion.

CLIO Awards – Branded Entertainment and Content, Silver

The Team

Agency:    Wieden+Kennedy, NY.       Producer:  Jasmine Sarbez

Creative:  Leeya Jackson, Funmi Adejobi,

Chase Zreet,

Farin Nikdel

Client:    Heinz USA

Camera:    Dirk Weyer,  Peter Meyer 

FX: Julian Rohloff, Maxim Göllnitz,  Jacob Hauner, Simon Legg

3D: Michael Gottschalk & Manuel Bamberger  @TheMarmalade 

Food Style: Jürgen Zimmerstädt 

Exec Prod: Benjamin Horstkotte   Prod: Kosma Tyszkiewicz