Deep Dive

BUD LIGHT

SELTZER

A deep dive into W&K's Bud Light Seltzer Spots

WTF is Seltzer? 

Working with creative Grace Martins and Art Director Oli we designed an overall look: A 'Bud-Blue' setting made of abstract surfaces and materials. Product stylists Nico & Franny used fresh fruit and ice to add some delicious chaos.

DOP Rene Richter lit & lensed it. Producer Dennis Brinkmann kept the budget & crew in check. We shot remote from Marmalade studios Europe for six days.

'Seltzer is fruity, fizzy water with a kick!'

Grace Martins 2021   

Be Sociable!

Included in the campaign were nine short social films. I wanted these to look like table-top party-tricks you might try on your iphone.

For this reason, I suggested using Stop-Trick animation to add colour, motion and give the films a playful touch.

For this we brought in Kathrin Albers - a master of in-camera animation whose life is dedicated to this craft. Together we came up with nine ideas that were  fun and uncomplicated. Heres a taste ...

Kathrin Albers – 'A life in analogue Stop-Trick'

The Team

Agency:  Wieden+Kennedy, NY.

Producer: Diane McCann,  Jessica Griffeth

Creative: Grace Martin, Karl Lieberman, Gerard Caputo

Client:  Bud Light, Anheuser-Busch 

VFX: Maxim Göllnitz  &  Julien Rohloff @TheMarmalade 

Product, Food & Liquid Styling :  Nico & Franny 

DOP: Rene Richter    Finish: Carsten Falk    Post: Maren Wende

Producer:   Dennis Brinkmann  @ TheMarmalade